Our story

Smiling photo of Malika and Ibz, Founders of Textured Roots

We founded Textured Roots because we wanted to create a brand that inspired people to be authentically themselves.

Why we do what we do

Back in 2016, our worlds were turned upside down when Malika suffered a near death experience just 1 day after we landed back in the UK, from our honeymoon.

Since then, we've vowed to live life being true to who we are and doing what makes us happy, because life really is too short not to!

The Natural Hair Planner

In 2020, we launched the UK's #1 ranked Afro Hair Planner*

The Natural Hair Planner, was born out of Malika's very own natural hair journey and the need to keep up on her hair routine, stay motivated, capture recipes and review new products properly (sprinkled with a stationery obsession) Malika couldn't find a planner specifically for Afro hair, so she created one. And since then, we've help hundreds of people thrive on their natural hair journeys! (Pretty epic if you ask us)

We're rooting for you 

We don't create products just for the sake of it, we're genuinely excited to create stuff that actually inspires you to do you, so keep up with us on our instagram to see what we're up to.

Peace & Love,

Malika & Ibz